抖店工作台 ByteDance

Doudian is a one-stop platform for e-commerce merchants on Douyin, available in three formats: web, app, and client. Here, merchants can complete a full range of operations—from registration and opening a Douyin store to listing products, fulfilling orders, and providing after-sales service. Merchants also receive learning resources, consultations, and notifications through this platform to support their e-commerce operations. One-Stop Business Management After opening a Doudian, you can manage your entire business journey—from content and data to services—using comprehensive Doudian products, enabling product transactions, store management, pre- and post-sale fulfillment, and collaboration with third-party service markets. Multi-Channel Expansion Once your Doudian is open, you can share products across multiple platforms such as Douyin, Toutiao, Xigua, and Douyin Volcano Edition. One store, multiple sales channels. Dual Sales Pathways Merchant Self-Operation: Doudian merchants can sustainably operate on the platform and achieve new business growth through live-streaming by themselves. Influencer Promotion: Besides self-live streaming, merchants can join the精选 Alliance and invite platform influencers to promote their products. Open Service Ecosystem Third-Party Service Market Collaboration: Together with the third-party service market, Doudian helps merchants improve efficiency across all operational stages—including product management, order management, marketing, and customer service.